SCA is the biggest forest company in northern Europe, making pulp, paper, wood, pellets and energy.

They wanted an identity that could reflected there renewable cycle of growing forests. And in what high technological way they refined there forests into different types of products.

The concept derives from creating this meticulously high tech 3D world that is the representative of their whole value chain and a typeface that is centered around how SCA saws and refines there threes.