PRIDE is a movement that originated in New York 1969 liberating lesbian, gay, bisexual, transgender and queer(LGBTQ+) people. Empowering and fueling ones self, be proud and stand up for whom you really are in a harsh and discriminating world.

The concept is built up around being PROUD to take SPACE and to be LOUD. A unique typeface was created that could be stretched in any direction to take space and be as proud and loud as PRIDE itself.