Åbro is the oldest family brewery in Sweden. It was founded in Vimmerby in the heart of Småland in 1856. The brewery’s flagship product Åbro Original was launched in 1992, and hadn’t seen a major update in 21 years.

The brief was to redesign the entire Åbro Original range, to better reflect it’s heritage and proud status as the flagship product of the brewery.

Focusing on the element that was closest associated with the brand the lion and scaled away all the rest to give it a more proud and powerful design that will last many more years to come.

– Created at Bold, in collaboration with the Bold team.